Have you ever been in a magical brainstorming session? Me neither. Depending on who’s invited, a typical brainstorming session may consist of throat-clearing, eye-rolling, and apathy. And there’s very little magic involved unless someone brought Homer Simpson-like donuts with sprinkles. There’s... Read More

Innovation is often described as “something different that creates value.” And while “creating value” might sound great, it’s the “something different” that we often struggle with. Humans don’t like change. We might say we do. But “different” is unknown. It’s unfamiliar. And it’s uncomfortable. It... Read More

Innovation is something every business should be doing. It shouldn’t be done, though, without a valid why. It’s not just about coming up with great ideas. It’s about coming up with great ideas that support your wider business and product strategies and help to drive genuine growth. Without this... Read More

You’ve determined that your product or feature idea is desirable (that is, you know people want it). You’ve established that it’s feasible (that you can build, market and sell it). But is it viable? Traditionally, viability is associated with determining whether your idea not only fits your... Read More

You’ve developed a great idea. You’ve tested its desirability and concluded that there is a genuine market need. However, without testing its feasibility – whether you have the time, skills, resources and budget to actually make it happen – you may find yourself stuck at the idea stage. Read More

90% of all start-ups fail. Of these, 35% fail because of a lack of customer desirability: a lack of market need for their product. Read More

So, you’ve defined your user needs, you've turned them into feature and product ideas, you’ve prioritized those ideas, and proved that they're desirable, viable, feasible and aligned with your strategy. The next step to take in the product discovery process is to validate your ideas with real-world... Read More

So, you’ve defined your user needs and you've turned them into feature and product ideas. But now you’re struggling to prioritize which to develop — we get that. Read More

Let’s set the scene. You’ve spent the past few weeks chatting with users, doing market research and identifying potential needs. You’ve got sticky notes from floor to ceiling and documents upon documents of notes detailing pain points, problems and goals. Read More

In 2012, Google announced Google Glass, its futuristic voice- and motion-controlled smart glasses that display information directly in its user’s field of vision when they need it. With this product, they’d hoped to create the next revolutionary hardware platform. But when the product was released... Read More