In an ideal world, we could push a button to get excellent ideas any time we need them, and then implement them with confidence. Unfortunately, innovative ideas don’t tend to behave like that. They have a reputation for being elusive, more like events that happen to us, rather than thoughts we... Read More

Have you ever been in a magical brainstorming session? Me neither. Depending on who’s invited, a typical brainstorming session may consist of throat-clearing, eye-rolling, and apathy. And there’s very little magic involved unless someone brought Homer Simpson-like donuts with sprinkles. There’s... Read More

Innovation is often described as “something different that creates value.” And while “creating value” might sound great, it’s the “something different” that we often struggle with. Humans don’t like change. We might say we do. But “different” is unknown. It’s unfamiliar. And it’s uncomfortable. It... Read More

Ever talked to someone who churns out incredibly helpful soundbites throughout the entire conversation? Innovation strategist and architect Carla Johnson did just that on a recent episode of the Innovation Talks podcast. During that conversation, we talked extensively about the power of innovative... Read More

Innovation is something every business should be doing. It shouldn’t be done, though, without a valid why. It’s not just about coming up with great ideas. It’s about coming up with great ideas that support your wider business and product strategies and help to drive genuine growth. Without this... Read More

While generative AI is taking the business world by storm, it’s important to note that it’s not necessarily new. Many of today's promises for AI were also made in the past. It was less than 40 years ago that LISP machines, packed with expert knowledge, were supposed to unlock the promises of AI.... Read More

You’ve determined that your product or feature idea is desirable (that is, you know people want it). You’ve established that it’s feasible (that you can build, market and sell it). But is it viable? Traditionally, viability is associated with determining whether your idea not only fits your... Read More

You’ve developed a great idea. You’ve tested its desirability and concluded that there is a genuine market need. However, without testing its feasibility – whether you have the time, skills, resources and budget to actually make it happen – you may find yourself stuck at the idea stage. Read More

90% of all start-ups fail. Of these, 35% fail because of a lack of customer desirability: a lack of market need for their product. Read More

So, you’ve defined your user needs, you've turned them into feature and product ideas, you’ve prioritized those ideas, and proved that they're desirable, viable, feasible and aligned with your strategy. The next step to take in the product discovery process is to validate your ideas with real-world... Read More