In the era of digitization and hyper-competitive, volatile markets, it is crucial that companies make smart decisions about portfolio investments. Choosing the right metrics to drive portfolio performance is critical to success as what you measure impacts how you make decisions. This ebook explores typical portfolio and project evaluation metrics and dives into:
- what these metrics indicate,
- the decision-making behaviors they drive,
- and the consequences of using them.
It also covers how using strategic qualifiers helps paint a more accurate picture and bring context to investment decisions.