Growth Innovation

WHERE IDEAS GROW LEGS

Growth Innovation is Key to Unlocking Your Enterprise’s Potential

In the summer of 2024, Wellspring commissioned a study by Forrester Consulting to examine how our customers have transformed their approaches to innovation after using our software. The results of these changes speak for themselves.

25% increase in revenue from new products

15% acceleration in time to market

10% savings in project management spend

1% increase in profit margin from improving products

Growth Innovation Cracks Open the “Black Box Problem” in Enterprise R&D

For years, every facet of the innovation organization has put up with the problem of innovation being too mysterious, too slow, and too unpredictable.

Leadership can’t see how innovation activities support business objectives.
Business managers struggle to draw clear ROI metrics from innovation investments.
Front-end innovation stakeholders can’t see what the rest of the organization is doing with their ideas.
Engineering and manufacturing workers can’t get the resources they need to improve production.

But when an organization adopts a growth innovation mindset, everything changes.

The Growth Innovation Methodology puts growth at the center of all innovation activities. It uses performance analytics to discover what generates growth, articulates the strategy on how to drive growth, allocates resources in order to prioritize projects by growth, and aligns all activities to maximize growth.

Request a Consultation

Strategic Growth Focus

The innovation strategy is derived from the overall business strategy, with clear, specific targets and priorities attached to every single innovation activity.

Under growth innovation, any innovation stakeholder can definitively show how the work they’re doing contributes to the organization’s goals.

Complete Data Visibility

Growth innovation aggregates all your innovation data in one system, allowing the entire innovation organization to track progress and make informed decisions.

The transparency allows for accelerated growth and timelines driving productivity and efficiency across the entire innovation pipeline.

Consistent Orchestration

Under growth innovation, every decision is made with the entire portfolio in mind. This lets you orchestrate activities and set your innovation pipeline up for success.

Changes are made in alignment with overall growth objectives, roadblocks are addressed proactively, and progress is regularly reviewed for alignment with priorities.

Start Building a Growth Innovation Culture

Growth innovation will transform your enterprise—and it all starts with a decision to align every innovation activity around growth.

Our team of consultants has helped enterprises around the world attach growth objectives to projects, share innovation data across teams, and orchestrate activities in a way that keeps every activity aligned with organizational goals.

Explore the possibilities of enacting growth innovation principles at your organization, by scheduling a discovery call with our consulting team today.

Request a Consultation

Growth Innovation…
Where Ideas Grow Legs

Growth innovation is an innovation management philosophy that sets growth as the single most important innovation outcome and manages every step of the innovation process accordingly.

Discover how top-performing enterprises use this approach to expedite launches, increase new product revenue, and stay flexible.