Innovation’s Performance Gap

The 2025 Innovation Outlook Study Webinar

The 2025 results of Wellspring’s annual innovation study reveal the starkest picture we have seen in years. After a prolonged period spent navigating the ups and downs of a global pandemic – and the subsequent haze of macroeconomic uncertainty – the outlook has finally become clear. Business leaders are demanding innovation results that fundamentally improve the company’s revenue growth. Supporting the status quo is no longer good enough.

For the best-positioned corporate innovation leaders, 2025 will be your moment to shine. Added executive scrutiny creates your best chance in years to showcase how strong innovation drives superior company performance. For some innovation leaders, there may even be a generational opportunity to transform your company into an “innovation-led” organization.

But for most innovation teams, it’s a very different story: in 2025, the bill is coming due. This year, our study revealed more than a dozen chronically under-performing innovation practices that will no longer pass muster. In today’s evolving climate – which shows signs of becoming the new permanent reality – “innovation” must become synonymous with “performance.” In this year’s analysis, it’s clear that most corporate innovation programs are not ready.

In this webinar, we'll share a sneak-peek look at the forthcoming findings from our 2025 research report and cover topics including:

• Why driving new sources of revenue growth is now the C-Suite’s #1 innovation priority – for the first time in at least 4 years.
• How AI is driving innovation priorities – but not as much as you might think.
• Why only 23% of today’s companies consistently hit their innovation goals.
• Why only 15% of companies believe they are disciplined about killing under-performing innovation efforts.
• …and much more