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Presented by: Dr. Sven Schimpf Researcher/Consultant and Hans-Cristian Eppich Director Business Development at Sopheon Roadmapping is a highly undervalued methodology that helps companies to be more successful when launching new products. Current research from the
Fraunhofer Institute for Industrial Engineering IAO, one of Europe’s leading institutions for applied research, shows that
only 15% of companies surveyed use dedicated roadmapping software effectively to meet their Roadmapping and Strategic Planning needs. This explains the primary Roadmapping challenges most companies face:
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- A lack of holistic understanding across the enterprise about the roadmaps that are created
- A shortage of dedicated resources to create and maintain roadmaps
- An absence of systematic structured processes for establishing roadmaps as a guideline for strategic planning

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